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• Roland Jourdain partnership

Home / Citizenship / Roland Jourdain partnership

Veolia Environnement and Roland Jourdain

Partnership

From 2007-2009, Roland Jourdain will carry Veolia Environnement’s colors and values across the world’s seas.
By signing an exclusive three-year partnership agreement with the yachtsman, Roland Jourdain, www.canyousea.com, Veolia Environnement is deepening its commitment to sailing.

2004-2007 : the first partnership

The relationship between Veolia Environnement and the yachtsman, Roland Jourdain, www.canyousea.com, was sealed in October 2004.

Two years later, when the yachtsman from Quimper won the 8th Route du Rhum race, piloting the single-hull vessel co-sponsored by Veolia and Sill, he crowned the initial program with a resounding success.

The experience offered more than a sporting victory. Over three years, and on the strength of a second-ranking partnership, Veolia Environnement’s commitment to sailing had gained public recognition and support. This underscored the company’s conviction that ocean racing was an excellent match with its business and its values. The strong relationship that developed between the Company and this remarkable sailor—nicknamed “Bilou"—took care of the rest.

Based on mutual trust and a shared goal, Veolia Environnement and the yachtsman from Brittany decided to pursue the adventure and team up for this three-year period.

2007-2010: From around-the-world races to trans-Atlantic crossings—a made-to-measure program

As the world’s leading environmental services company, Veolia Environnement markets its innovative technologies to businesses and local governments around the world. Rigor, excellence and international presence are, naturally, at the heart of the sporting program. It’s an intense and ambitious program that will include three major races each year, including the Barcelona World Race in 2007, the eagerly awaited Vendée Globe in 2008 and the Transat Jacques Vabre in 2009.

As endurance experts, cut out for the challenge of long-distance racing and solo ocean crossings, the skipper and his “IMOCA class” mono-hull vessel are impatient to launch next June. A major overhaul this winter will allow them to compete in the next two round-the-world races, the leading challenges of the coming years.

A world in sync with Veolia’s business and values

Beyond the remarkable sporting exploits it highlights, ocean racing is based on universal human and environmental values that transcend time, cultures and borders.
With its four business areas, keys to the future of the human race and our world – water management, waste recovery, energy services and the transportation of people and freight – Veolia Environnement is a natural partner in this adventure.

An interactive Web site promoting the partnership

To convey the spirit of this partnership and promote it around the world, Veolia Environnement will soon develop a multimedia platform for its employees and the public at large.

The Company hopes to unite its 300,000 employees around this project and will set up dedicated communications programs through its usual media, including the in-house magazine and the intranet. It will encourage broad-based participation in Roland Jourdain’s adventure on the Web site devoted to this partnership, www.canyousea.com.

The site will be highly interactive and will draw Internet users interested in the sea, nature and the environment. It will be a platform for dialogue on the environment and for sharing outstanding photographs of our planet. It will include news of the skipper’s races, his results, radio messages, videos, news briefs and maps. During non-racing periods, the site will serve as a photo library, supplemented with Jourdain’s own photo slide shows from his adventures on water and land. In the same spirit, well-known photographers will also display their work.

Environmental experts recognized for their research on the natural environment will add their comments to stimulate visitors’ imagination and help them develop a better understanding of nature and its laws.

Internet users will be able to respond by publishing their own comments and offering their own photographs. The most outstanding contributions will be chosen based on themes selected by Roland Jourdain, www.canyousea.com, and endorsed by Veolia Environnement.

A skipper, a yacht, a sponsor, the sea...

...and thousands of men and women who respect and love their planet
An outgoing humanist who loves nature and the sea, the yachtsman has enthusiastically agreed to serve as a “wandering webmaster” from every corner of the earth and to people all over the world. Beyond his personal testimony, he will share his own views. Through his eyes, thousands of people will see, as never before, the beauties—and the fragility—of the ocean and the earth.

Without borders or limits, this platform will be a place for meetings and dialogue, enriched regularly by new institutional and media partnerships, games and dedicated blogs. A skipper, a yacht, a sponsor, the sea… and thousands of men and women who respect and love their planet. That’s the spirit of this new Internet site: www.canyousea.com.